Whenever we act, we consider the risks. We do this very often, subconsciously.
The new standard ISO 9001: 2015 includes Risk-based Thinking in the entire management system.
In the new standard, the risk is taken into account from the beginning, and throughout the standard, making prevention a strategic part of the planning, operation and analysis.
An excellent presentation of Risk-based Thinking is done here. Take a look and enjoy!